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When The Beatles released 鈥淣ow And Then鈥� in November 2023 it marked many firsts and lasts. The artificial intelligence-assisted single was the band鈥檚 first and only song of the 21^st century, and their last song ever.

More than a year after its initial release, 鈥淣ow And Then鈥� is still making history. The last Beatles song won a best rock performance Grammy on Feb. 2, 2025鈥� in 1970. The single also competed for Record of the Year, a category they never won and did not end up winning on the night. Instead, it  Kendrick Lamar and 鈥淣ot Like Us.鈥�

鈥淣ow And Then鈥� notably used restorative artificial intelligence (AI) techniques to resurrect a demo recording by the late John Lennon. The song also made history as the first AI-assisted song to ever in a Grammy, according to . Now that a song created using AI has been officially recognized by the Recording Academy鈥攊f it wasn鈥檛 already鈥擜I鈥檚 role in music has officially been cemented into the mainstream.

The above portion of this article was updated on Feb. 4, 2025, after The Beatles鈥� 鈥淣ow And Then鈥� won a best rock performance Grammy.

Artificial intelligence is more than just a hot topic, or data-driven tool颅鈥攊t鈥檚 changing the world in unexpected ways. In simplest terms, artificial intelligence (AI) combines computer science and robust datasets to enable problem-solving. The use of AI has exploded in the past year, even in creative industries like music. 

Artists as big as The Beatles have already experimented with artificial intelligence. The band鈥檚 last 鈥渘ew鈥� song 鈥淣ow And Then鈥� was created using AI to bring an unreleased demo recording by the late John Lennon to life. The remaining two band members, Paul McCartney and Ringo Starr, released the single in November 2023. 鈥淣ow And Then鈥� will be the last song to feature all four Beatles and their first and only song released in the 21^st century.

51社区 School of Media Arts and Studies (opens in a new window) Director and music industry Associate Professor Josh Antonuccio (opens in a new window) believes this is only the beginning of AI鈥檚 influence on music. 

鈥淚t is a tool set that is far beyond the scope of anything we have seen in human innovation to this point,鈥� Antonuccio said. 鈥淭he Beatles story is indicative of change for a lot of things in music, and that change will be across the board in creative industries."

51社区 is preparing students to thrive in the new reality of artificial intelligence. Antonuccio oversees the primary music industry core classes in OHIO鈥檚 recording industry curriculum (opens in a new window) and believes artificial intelligence needs to be a part of the conversation. Additionally, he created an AI in media production and storytelling course at the beginning of the fall 2023 semester. Antonuccio鈥檚 goal was to provide a class that allows for hands-on use of cutting-edge AI tools so students can experiment in different areas like music production, video editing, transcription and generative art platforms, to name a few.

鈥淚 talk about AI in all of my classes, but specifically the industry ones because of how quickly it is starting to reshape the face of the creative economy,鈥� said Antonuccio.

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Using AI, musicians and songwriters have the power to generate content in seconds, synthesize sound-alike vocals, separate elements on the same track and much more. In the case of The Beatles鈥� 鈥淣ow And Then,鈥� AI was primarily restorative, not generative. Software created by Peter Jackson鈥檚 team during the making of 鈥淭he Beatles: Get Back鈥� documentary, used AI to isolate John Lennon鈥檚 voice on a recording so intertwined with noise and piano it was previously unusable. 

鈥淲hen they tried to do 鈥楴ow And Then鈥� as a part of the anthology series in the 90s, George Harrison played on it, but they couldn鈥檛 go anywhere with the condition of Lennon鈥檚 demo,鈥� Antonuccio explained. 鈥淸Now] they were able to apply 鈥榙emixing鈥� technology to isolate the vocal, and since Harrison had played on the track, it was technically the last song they all played on together.鈥�

With 鈥淣ow And Then,鈥� the Beatles proved artificial intelligence can provide artists with a cutting-edge tool set that defies mortality, but other applications of AI have presented a slew of concerns. Earlier this year, to imitate Drake and The Weeknd鈥檚 voices without their consent in the song 鈥淗eart on My Sleeve.鈥� The resemblance to the two industry giants was uncanny, and Ghostwriter鈥檚 song was one of the biggest and most controversial music stories of the year. As concerning as the AI copies were for some, the song started conversations of what role artificial intelligence can and should play in music and other creative industries.

鈥�There's a huge consideration there, not having access to your own voice, your own likeness, not being able to control how people use your digital image,鈥� said Antonuccio. 鈥淚t has ethical considerations and vast implications for not just the music industry, but for everybody.鈥�

Antonuccio believes there鈥檚 another issue that many in the industry are already contending with鈥攖he unprecedented amount of human-generated content being released into the mainstream. Somewhere between 100,000 to 150,000 songs are being released every day on major streaming platforms like Spotify and Apple Music. Antonuccio notes that AI will only accelerate the volume of songs entering the marketplace. 鈥淲e are facing a tsunami of AI-generated songs from amateur musicians to major artists in the years to come,鈥� he said. 鈥淵ouTube Music鈥檚 recent announcements with and Music AI tools is just the beginning of this next phase of the music industry. All three of the major labels have now launched AI-based initiatives in 2023 that are a harbinger of things to come.鈥�

Many of these streaming platforms utilize AI-based algorithms to deliver music to users. For listeners, this makes discovering new content overwhelming, and for new artists, this makes standing out from the crowd nearly impossible.

Songs churned out using AI would only add to the noise. In 2016, AI created 鈥�,鈥� a song generated in the style of The Beatles with human-written lyrics. AI analyzed a database of Beatles songs to create a similar composition. The song isn鈥檛 exactly up to The Beatles' snuff, but artificial intelligence creating songs based on legacy artists may become more commonplace. Antonuccio thinks what鈥檚 more interesting is what happens as AI technology enables the creation of songs that genuinely move people, or when AI is eventually used to write songs that are on par with some of the best tracks ever written.

鈥淚 think you have arguments about how much humanity matters and what that means about the role of songwriters and creativity moving forward,鈥� said Antonuccio. 鈥淏ut art is art, and the technology of the last 100 years in particular has enabled artists to achieve extraordinary creative feats. AI is now a part of that continuum, albeit with a much more powerful toolset.鈥�

This article was originally published on Jan. 2, 2024, updated on April 3, 2024 and last updated on Feb. 4, 2025.